Thursday, December 20, 2007 Takes Online Shopping to New York City Streets Takes Online Shopping to New York City Streets

Leading online compare prices portal adds to ongoing community work to promote safe shopping online and rolls out handy tool around New York City for holidays

New York, New York, –, a leading price comparison search engine, builds on its year-round efforts to promote safe shopping practices by today launching a street campaign across New York City in time for the last push of holiday shopping. Sortprice Goodwill Ambassadors are set to hand out the “Holiday Shopping List and Online Safety Tips” cards December 19, 2007, through Sunday, December 23, 2007, at locations around the city.

“The campaign is in response to the escalating need to raise consciousness among shoppers of identity theft and fraud, said Doron Simovitch, CEO and co-founder of “The 5” x 7” safety reminder card also doubles as a handy tool to help consumers draw up their shopping list, with checkboxes as shopping missions are completed.”

Sortprice recognizes the value of continuously educating consumers on the importance of being vigilant and cautious when sharing any critical information online or offline.

“While the Internet has leveled the playing field for all sizes of business to attract customers, it also opened a wider door for identity theft,” Simovitch added. “As an e-commerce provider, we at Sortprice believe that it is incumbent upon us to help keep online buyers safe and proactively advocate smart and cautious shopping.”

Sortprice ambassadors can be found at locations within the city, including Wall Street, SOHO, Greenwich Village, West Village, Herald Square, and Times Square.