Wednesday, December 5, 2007

Safe Shopping Tips for the holiday season

Sortprice Makes Safe Shopping the Season's Rule

Leading shopping search engine for price comparison
offers guidance to buyers this holiday season

NEW YORK, N.Y. December 5, 2007 -, the leading free-to-use shopping search engine that looks across thousands of online retailers to compare prices, today launched a safety tips and a smart shopping e-checklist for the holiday season. Following these essential tips will help keep even the most savvy shopper safe in the online shopping mall.

The retail presence continues to grow online, and it's indisputably one of the busiest buying times of the year. However, as more businesses add online purchasing options, physical safety concerns for credit and personal information become even bigger virtual ones that are no less important.

"We're starting to see a near complete saturation of consumer confidence for online purchasing of almost every type of product," said Asaf Klibansky, CTO and co-founder of "With this shift, however, fraud and identity theft unfortunately follow. We want to help accentuate the positives of Internet shopping, which can include better deals, lack of crowds and product availability, while helping guide consumers around the pitfalls. Sometimes it's more than just simple common sense."

With many great deals offered over the holidays, it's particularly important that consumers keep the following shopping tips in mind when searching for that great bargain:

1. Be wary of emails, including those that appear to be from seemingly reputable merchants.
2. Do not provide any personal or account information to an unknown and unverified entity.
3. Shop only at certifiable secured sites, looking for trust marks, seals and certifications, such as the Sortprice Certified Merchant verification.

4. Carefully review terms and conditions, including return policies, delivery guarantees and potentially hidden costs, such as shipping.
5. Be vigilant about passwords, no matter the site, using a combination of letters and numbers, upper and lowercase, as well as uncommon words.

More hints and information can be found at In addition to shopper safety tips, the Sortprice 2007 Holiday Gift Guide is also available to help navigate the online shopping mall this season.

About Sortprice is a free-to-use shopping search engine that scours thousands of online retailers, across many different product categories, to help shoppers compare prices and help retailers reach more customers. With 175,000 visitors per day, more than 5 million each month and a 29% return traffic rate, Sortprice is fast becoming the leading online shopping search destination. For more information, please visit