Thursday, November 29, 2007

Sortprice Transforms Holiday Shopping!

Sortprice Transforms Holiday Shopping While Transformers Return as Hot Holiday Gift

Leading search engine to compare prices names top holiday searches for 2007 gift giving season, the leading free-to-use shopping search engine that looks across thousands of online retailers to compare prices, today announced the most popular holiday gift searches for 2007. Topping the list, Transformers are officially back.

“Action figures are popular from year to year,” said Doron Simovitch, CEO and co-founder of “We don’t often see the same action figures purchased each year though, as different, newer television shows and movies contribute to overall popularity. It’s also uncommon to see an item that was big as a toy in another decade make a return in almost the exact same form.”

Hot technology items this year include the familiar, such as cameras and MP3 players. Popular clothing items range from cashmere sweaters to patent boots, and men’s dress shirts made an appearance as a safe standby.

Helping shoppers locate and share their finds on Sortprice are features such as “shop, drag and drop” that make it easier to send wishlists to friends and flag great deals. Another way to take advantage of can’t miss bargains is to begin early in the shopping season, as many online retailers offer free shipping up until the holidays.

“The best tip for bargain-seeking shoppers is to start online and start now,” added Simovitch. “Avoid the crowds and the chance that a hot gift will be out of stock. Online stores often have the ability to offer better deals, so it’s best to act soon, while there’s still time to take advantage.”

The Sortprice 2007 Holiday Gift Guide is now available to provide more assistance with gifting ideas.

In addition to popular searches, top gift categories in 2007 include:

Video game consoles
Action figures
Riding toys
Digital cameras
MP3 players
Women's handbags
Men's watches

About Sortprice is a free-to-use shopping search engine that scours thousands of online retailers, across many different product categories, to help shoppers compare prices and help retailers reach more customers. With 175,000 visitors per day, more than 5 million each month and a 29% return traffic rate, Sortprice is fast becoming the leading online shopping search destination. For more information, please visit